Published on:

26th Nov 2021

216. Destigmatizing the Sexual Wellness Industry Through Brand Marketing With Barbara Cook

Welcome back to another episode of The Defiant Business Podcast!

Today I'm talking with Barbara Cook, the CEO of omnichannel sexual wellness retailer Lovers and popular online lingerie retailer, Yandy. Barbara pivoted from running coveted fashion brands as the former President of Hudson Jeans and CEO of Miansai to reignite and reinvigorate the 40-year-old Lovers brand, and oversaw its monumental acquisition by the iconic PLBY (Playboy) Group, Inc. Barbara boasts more than two decades of retail and merchandising leadership experience from Gap, T-Mobile, and Starbucks. 

In this episode, we're going to be talking about destigmatizing the sexual wellness industry through brand marketing as well as how defining - reframing pleasure will help you define the things you actually enjoy doing in life.

If you're interested in learning more about sexual wellness and why experiencing pleasure plays an essential role in overall health and well-being, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

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Barbara's website: https://loversstores.com

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About the Podcast

The Defiant Business Podcast
A business podcast produced by Defy The Status Quo for forward-thinking businesses looking to defy the status quo of mediocre customer experiences, barely surviving businesses, and haphazard business development.

We'll explore:
Best marketing and sales practices
Improving business processes
Attracting your ideal clients/customers
Striking YOUR perfect work-life balance
Business basics
Outsourcing for sanity
And so much more

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About your host

Profile picture for Ruth Bowles

Ruth Bowles

I have a passion for helping businesses express themselves through their content. My time as a military intelligence professional taught me how to find creative solutions to problems.

I turn those skills to helping client-based businesses who want to authentically connect with their audience, human to human. We use their content to educate, build credibility, and client trust.

I love working with business owners who truly believe their offer will change lives and who are living out their purpose through their business.